Jed-Angelo Q. Segovia
I make the internet fun
Brand identity for an annual flair bartending competition in the Philippines
Professional bartender and entrepreneur Richie Cruz commissioned me to design a logo for his annual flair bartending event, the Philippine Flair Open, which was then in its second year. The annual event would see talented flair bartenders from all over the Philippines compete in a showcase of their skills, while established bartenders from overseas would exhibit their own skills.
Logo proposal: A silhouette of a bartender flipping cocktail shakers and bottles, in the style of road signs
The logo is meant to evoke the thrill of these bartenders juggling multiple glass bottles and bar instruments, using the imagery of a road hazard sign as a tongue-in-cheek metaphor.
Medals for Philippine Flair Open contestants, produced by client
Philippine Flair Open trophies, produced by client